Alfredo Haro‑Goñi, a paid media strategist who counts booked jobs, not impressions
Plenty of agencies send a glossy report full of clicks and "engagement" and can't tell you how many became paying customers. That report protects the agency. You can't deposit it.
Alfredo built Mythic ROAS around the numbers owners actually check: booked jobs, appointments, patients, clients and revenue. He has managed more than $17 million in ad spend and generated more than $56 million in sales for clients. He received the ClickFunnels Two Comma Club Award and has worked with Frank Kern, Grant Cardone and Brad Lea.
Before marketing, Alfredo was a lawyer. He still reads the fine print, which matters once a system calls and texts people in your name.
Posts by Alfredo
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Slow Season? How to Get More Roofing and HVAC Leads This Winter
Slow season doesn't mean no leads. Here's how roofers and HVAC pros get more jobs in the quiet months: old estimates, past customers, maintenance plans, reviews and tighter ads.
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Google Is Moving Local Services Ads Into Google Ads. 5 Things to Do Before Your Account Moves
Google Local Services Ads are moving into Google Ads as a Performance Max campaign. Here's what changes, what stays, and 5 things to do before your account moves.
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Google Now Charges You for Missed Calls. Here's How to Stop Paying for Calls You Never Answered
Since October 1, 2026, Google Local Services Ads can bill you for calls nobody answered. Here's which calls count, which don't, and 5 ways to stop paying for them.