<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><title>Mythic ROAS Blog</title><link>https://blog.mythicroas.com/</link><description>Leads, calls and reviews for service businesses.</description><language>en-us</language><item><title>Slow Season? How to Get More Roofing and HVAC Leads This Winter</title><link>https://blog.mythicroas.com/how-to-get-more-roofing-leads-slow-season/</link><guid>https://blog.mythicroas.com/how-to-get-more-roofing-leads-slow-season/</guid><pubDate>Tue, 03 Nov 2026 09:00:00 -0500</pubDate><description>Slow season doesn&#x27;t mean no leads. Here&#x27;s how roofers and HVAC pros get more jobs in the quiet months: old estimates, past customers, maintenance plans, reviews and tighter ads.</description></item><item><title>Google Is Moving Local Services Ads Into Google Ads. 5 Things to Do Before Your Account Moves</title><link>https://blog.mythicroas.com/google-local-services-ads-moving-to-google-ads/</link><guid>https://blog.mythicroas.com/google-local-services-ads-moving-to-google-ads/</guid><pubDate>Tue, 27 Oct 2026 09:00:00 -0500</pubDate><description>Google Local Services Ads are moving into Google Ads as a Performance Max campaign. Here&#x27;s what changes, what stays, and 5 things to do before your account moves.</description></item><item><title>Google Now Charges You for Missed Calls. Here&#x27;s How to Stop Paying for Calls You Never Answered</title><link>https://blog.mythicroas.com/google-lsa-missed-call-charges/</link><guid>https://blog.mythicroas.com/google-lsa-missed-call-charges/</guid><pubDate>Fri, 23 Oct 2026 09:00:00 -0500</pubDate><description>Since October 1, 2026, Google Local Services Ads can bill you for calls nobody answered. Here&#x27;s which calls count, which don&#x27;t, and 5 ways to stop paying for them.</description></item></channel></rss>
